Branding pitch for Mosorog Bar.
Mosorog is a bar located in the heart of Zagreb next to the theatre. It is a well known place where theatre actors, theatre enthusiasts and other artists gather for a drink. The concept of the branding was creating a visual language that derives from the essence of theatre. We created a character who is Mosorog, he embodies the spirit of acting. The illustrations are designed with a modular approach, interchangeable parts allow full customization, resembling how actors change roles.
Art Direction: Sandro Dujmenović
Design & Illustration: Ivo Matić